Mouse McCoy’s
"Living in the Lights" proves to be a successful experiment in advertising, generating 915,000+ views on Youtube to date*, and garnering attention in fanzines and trades the world over.
In other news, McCoy's full-service media company Bandito Brothers, in which he's partnered with director Scott Waugh, recently took home multiple honors for its US Navy work at the annual
'D Show'. Created via ad agency Campbell-Ewald/Detroit, "Navy Athletes" was presented with the award for Integrated Branding, and the agency's US Navy account received the Ambassador Award, given for best marriage of creative content & context innovation. The work was honored in a ceremony held December 2, 2009, at the Max M. Fisher Music Center.
Based in Culver City, CA, Bandito Brothers is deepening its connection with the Motor City via the newly launched
Bandito Garage, a one-stop shop that refines the process of producing industry-leading content for commercials, content footage, branded entertainment, and product placement by servicing all of these needs under one roof.
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